About Frederikke Wærens - Frederikke Wærens

About Frederikke Wærens

Dear reader,

Welcome inside my sweet universe! It’s lovely to have you here. I hope you’ll find plenty of inspiration inside. This place is filled with recipes for delicious treats and food, travel descriptions, guides, cozy moments, and happy days. If you have any questions or just want to send a sweet greeting, please feel free to write in the comment section. I’m so happy to hear from you! Let’s keep in touch.

Hugs Frederikke


Frederikke Wærens uses social media as her workplace and works full-time to create beautiful content and delicious recipes for her own and others’ platforms. Frederikke has been around from the beginning—her famous Instagram profile was created over 6 years ago, and today she has more than 200,000 followers from all around the world. She was awarded “Instagrammer of the Year” in the Food category in 2016. So, what started as a hobby back then has evolved over the years into a professional level on Instagram and YouTube, along with her own independent blog. She also ventured into the world of Musical.ly, gaining many loyal followers, viewers, and readers!

Frederikke collaborates with a wide range of major brands in the fields of food, home, lifestyle, and fashion. Examples of collaborations include photo and styling assignments, recipe development, contests, and ambassadorships. Frederikke also offers her expertise in using social media through consulting work or as a Social Media Manager.

Contact for Professional Collaboration

Are you a company or a potential partner for collaboration? You can contact my agent, Anne, via email: ahl@socialembassy.dk.